litter a lift
Take it home
What we've done
Our Give Your Litter a Lift campaign ran from 2016-2019 and encouraged all road users in Scotland to respect our shared environment and do one simple thing to keep litter off our roads.
Through a schedule of publicity, communications and campaign activity across the country, we raised awareness of the scale and impact of roadside litter and spreading the message to Give your litter a lift, take it home.
Testing innovative interventions
We worked with partners to develop and test targeted messaging and infrastructure interventions and change people's attitudes and behaviours around roadside litter and littering from vehicles.
We worked with the three main Road Operating Companies in Scotland (TranServ, AMEY and BEAR) to gain insights and build a better understanding around the origins, scale and impact of roadside litter in Scotland.